Call for Applications for “Influencer by DNA”: A 6-Week Mentoring Program to Become Influencer and Thought Leader in the Blockchain Space


  • Web3 marketing manager building your company’s presence across all social media and communication platforms (e.g. Twitter, LinkedIn, Instagram, Discord, Telegram, etc.) through original content
  • Crypto and blockchain influencer with a pulsing LinkedIn and Twitter follower base
  • Blockchain event manager (offline and online) organizing in-person conferences and live online panel discussions around state-of-the-art topics and developments in Web3
  • Brand ambassador sharing your project’s mission and vision in the form of a brand persona
  • Marketing analyst specializing in exploring your startup’s data and presenting insights to reiterate the marketing strategy
  • Startup founder using their personal brands to build strong relationships to potential clients, employees and partners

Who is operating this program?

What can you expect from our Influencer by DNA program?

  • You are your own teacher. We want to empower participants to learn the basics of the technology by using blended learning concepts built upon peer learning. This is NOT a university lecture. We will facilitate the learning journey by providing you with a diligently curated study guide. It’s important that you commit to self-studying the proposed concepts and come prepared for our joint Zoom sessions.
  • Sharing is caring. In the Zoom sessions, we will deepen our knowledge and clarify open questions. We will ask you to actively share your learnings and questions in these sessions to foster learning through guided individual and group reflection and sharing of our perspectives on a common topic. It is key to apply your newly won knowledge with a “Just do it” mentality.
  • Content is king. You’ll become a blockchain co-creator, e.g., by writing a blog article or creating a video on a blockchain topic (e.g., on Medium or YouTube) and get public exposure. We want to foster execution. But no worries, we will assure that what you write will be brilliant!

Why should you apply for this program?

What exactly does the program look like?

Figure 1: “Influencer by DNA” program with 3 phases over the course of 6 weeks to empower ambitious influencers
Figure 2: Program schedule

What is the agenda for each Zoom session?

  • Warm welcome (5 min)
  • Impulse (15 min)
  • Best practices (10 min)
  • Reflections from the group (15 min)
  • Assignment for next session (5 min)
  • Guest speaker presentations, if scheduled (20 min)
  • Outlook next topics (5 min)
  • Please share your key insight from the topic covered. What have you learned that you didn’t know before? What was so fascinating about it?
  • Why is the topic you investigated important, or innovative to the industry? What problem was solved? How will this change our current economic system?
  • What are the potential drawbacks or hindrances?
  • Where do you have open questions?

What are the key characteristics of the Influencer by DNA program to be summarized?

  • Starting November 11, 2022
  • Duration: 6 weeks
  • Working mode: weekly Zoom sessions with assignments to be worked on in the meantime.
  • Hours of classes: in the mornings (CET/CEST)
  • Cost: EUR 0 (scholarship program)
  • Size: maximum of 25 participants
  • Application: required; i.e. application form, letter of motivation (as PDF) and resume/CV (as PDF)
  • Language: English or German

Who should apply for this program and where to apply?

  • Your age is 18+.
  • You have at least 12 free hours per week to dig into the area of blockchain.
  • You have your first experience in blockchain.
  • You speak and write English quite well.
  • It is OK for you to speak up for your interests in public.
  • You’re not afraid of public exposure.
  • You are entrepreneurial-minded.
  • You are eager to fulfill the milestones of the program with a “the best I can do”-attitude.
  • You seek to comply with the deadlines given.
  • You give your best to attend every single session of our schedule (every Friday morning starting on November 11, 2022; starting approximately at 8h00 CET/CEST).



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Philipp Sandner

Philipp Sandner


Professor | Lecturer | Author | Investor | Frankfurt School Blockchain Center